Health Blog Topics for Health Coaches and Wellness Practitioners

As a health and wellness owner, you have heard it time and time again, that consistent content is critical to growing your business. Whether that is creating content for your blog or doing guest posts and sharing your content with your audience through various social media platforms or workshops, content creation is one of the most overlooked areas in many businesses.

It’s not about having the most well-designed business card or having the best business sign. In order to make an impact with your audience, you need to provide informative content that your audience deems valuable. If you can provide a great resource and your audience can gain some benefit from your content, that's the best way to grow their loyalty with you and your business. 

For example, suppose that you are speaking at a health and wellness conference to a group of diabetics. If you can share easy and inexpensive meal planning tips and recipes to help these diabetic attendees, this will help them to value your work and influence even more. And couple that with giving away these recipes for free in a booklet or pdf download on your website, you're creating tremendous value while also gaining their trust. Not only can these free information sessions and resources help to improve their life, but you will be that much closer to gaining their business in the future simply because you took the time to provide enormously informative content that can help them.

If you’re not creating valuable content that your audience is searching for and making it readily available through various online (podcasts, blog posts, videos) and offline mediums (like workshops and conferences), then you’re doing a disservice to your audience. After all, they want your help. However, if they don’t know you exist, that doesn’t help them nor does it help you and your business. You're also doing a disservice to yourself and potentially ruining your chances of gaining new clients for your business.

Your website is your real estate. If you're not blogging as well as promoting your website on various platforms where your target audience hangs out, then you're missing out on prospective clients from finding you.

The Coveted Email Opt-in Capture Form

While having a health and wellness business, you need to create engaging and compelling health blog topics on your website. Once you create this content, you can then capture your audience’s personal details by giving them even more value by offering them more assistance in helping them to solve their problem. A great way to do this is with a content upgrade.

>> You can read more about how to create a content upgrade for your business here. <<

But here’s the thing, creating content is not always easy. In addition, coming up with valuable topics that your audience will respond to, takes some brainstorming time. After all, you’re a busy business owner. Adding the task of coming up with topic ideas can be a time consuming task, if not, a draining task simply because you have a ton of things to think about in the every day running of your business. But to make content creation easier for you, I’m going to share a bunch of blog topic ideas that can help you to grow your health and wellness practice. These examples will give you a ton of ideas!

30 Health Blog Topic Ideas to Help You Gain More Blog Traffic & Improve Sales

• Key Rules for Healthy Shopping

• How to Read Food Package Ingredients for Better Health

• What You Must Do Every Morning for Better Gut Health

• Review: [Name of Health Product Here]

• Exercise Mistakes You Must Avoid

• [Celebrity Name Here] Secret to Having Good Posture

• The Exercise You Must Do Every Week to Avoid Having [State Illness/Injury]

• The Best App to Help You Stay Productive All Day

• The Top 10 Best Healthy Eating & Fitness Podcasts

• 7 Tips for Quick Meal Planning

• Best Exercises for Moms with Toddlers

• Workout Tips for Seniors

• Easy and Effective Lifestyle Changes for Better Health

• Where to Find the Best Nutritional Advice for Busy Vegan Professionals

• Healthy Lifestyle Tips for Working Mothers

• A Great Resource for Building Muscle Mass

• The Most Credible Websites with Informative Blog Posts

• How to Find the Best Group Fitness Instructor

• How to Make Nutritious Meals Your Kids will Love

• Cooking Tips for Picky Eaters

• How to Find the Best Health Coaches in Your Community

• How to Ensure You Are Never a Part of the  Growing Obesity Epidemic

• Why Pilates is Underrated

• How Pilates Can Improve Your Overall Health

• Home Gym Product Reviews

• Healthy Lifestyle Tips for Busy Dads

• Healthy Lifestyle Tips for Entrepreneurs

• Weight Training Exercises for Flabby Arms

• How to Guarantee You Meet Your Fitness Goal

• How to Correctly Read Food Package Labels

  As you can see, there are a ton of topics you can write about. However, the key thing to keep in mind is that you're writing for your clients and prospective clients. Always think about their needs, while also ensuring that you're meeting your business goals.

  Want to be sure you're set to create a ton of content in the coming months?

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Click here to access 20 more health blog topic ideas to get you going!

Health Blog Topics

Health Blog Topics for Health Coaches and Wellness Practitioners

As a health and wellness owner, you have heard it time and time again, that consistent content is critical to growing your business. Whether you are using done for you content for health coaches and wellness professionals or you’re creating your own content for your blog, doing guest posts and sharing your content with your audience through various social media platforms or conferences, it is one of the most overlooked areas in many businesses. Content if masterfully done, can play a huge role in your business growth.

It’s not about the most well designed business card or having the best business sign. If you’re not creating valuable content that your audience is searching for and making it available through various online and offline mediums, then you’re doing a disservice to your audience and to your business. Your target audience wants your help. But if they don’t know you exist, that doesn’t help them nor does it help you or your business.

While having a health and wellness business, you need to create engaging and compelling health blog topics on your website. Once you create this content, you can then capture your audience’s personal details by giving them even more value by offering them more assistance in helping them to solve their problems. A great way to do this is with a content upgrade. You can read more about content upgrades here.

But here’s the thing, creating content is not always easy. In addition, coming up with valuable topics that your audience will respond to, takes some brainstorming time. After all, you’re a busy business owner. Adding the task of coming up with topic ideas can be a time consuming task, if not, a draining one simply because you have a ton of things to think about in your business.

Now, to make it easier for you, I’m going to share a bunch of blog topic ideas that will help you to grow your health and wellness practice.

So, here we go! Here are the …

Health Blog Topic Ideas to Help You Gain More Blog Traffic & Improve Sales:

1.       Key Rules for Healthy Shopping

2.       How to Read Food Package Ingredients for Better Health

3.       What You Must Do Every Morning for Better Gut Health

4.       Review: [Name of Health Product Here]

5.       Common Exercise Mistakes You Must Avoid

6.       [Celebrity Name Here] Secret to Having Good Posture

7.       The Exercise You Must Do Every Week to Avoid [State Illness/Injury]

8.       The Best App to Help You Stay Productive All Day

9.       The Top 10 Best Healthy Eating & Fitness Podcasts

10.   7 Tips for Quick Meal Planning

Fill in your details & get 20 more Health Blog Post Topic Ideas!

Editorial Calendar for Blog Content Planning

The Importance of an Editorial Calendar

Creating a plan for your content is crucial when you have a website or blog. It’s important to create content on a consistent basis so that the search engines send you traffic, but more importantly, so that your audience continues to visit your site and so that your audience numbers continues to grow. After all, visitors make up your business. And if you create valuable content they are looking for, and if that content is useful to them and their needs, then they’ll look at you as a trusted source — an authority and ultimately your content will help to lead them to your products and services.

However, it’s best to plan your content based on the goals you have for your website. You don’t want to post random keyword-stuffed content on your blog hoping that your topic of choice will be a winner with your audience. Of course focusing on search engine optimization and keyword-rich content does play a role, but the main role of your content should be that it fulfills your business goals and the needs of your audience.

Before you begin writing your content, you need to set out a plan of action.

• What is your business objective and overall goal for your business?

• And how do you plan to fulfill this goal with your content?

It is crucial that you first know what your business goals are in order to plan your content. After all, you need to know which content topics to begin focusing on — not to mention, choosing SEO keywords for that content.. Remember, researching your keywords for each content piece is extremely important. You need to choose in demand keywords. And as a business owner, you need to focus on choosing keywords with high ROI i.e., long-tail keywords with buyer intent. But we can go into this a bit later.

But keep this in mind …

As you plan your content, narrow your planning to months at a time. (Batching your content, by taking time out to only focus on planning and writing a bunch of content pieces will help you to have something ready in the event that you’re busy or miss a week.)

In any case … Make a plan for each month. Ask yourself …

What is your goal for that month? Then, plan your content marketing accordingly.

Here is what you need to do:

• Step 1: Start each month by making a list of your goals.

• Step 2: Choose which goal you plan to focus on each week.

• Step 3: Then, each week, create a plan of action by listing each task that needs to get done according to your weekly goal (ie., topics, keyword research, choosing in-demand but low competition keywords you want to be known for and rank for, headline selection etc.).

  Remember, this content must also work towards your overall goal for your business.

Be realistic in your planning and don’t overextend yourself beyond what you know you can do for the week. Of course you need to hustle hard, but making realistic plans helps to keep things moving along with less stress, while also ensuring that you continue to move forward in your business..

An Editorial Calendar

Be sure to create a calendar of topics you plan to create content around. Print out your plan so that you have a clear picture of what you need to do each week. An editorial calendar is the best way to do this.

Here is a blog editorial calendar template that you can use for planning your content.

Feel free to print as many copies as you need. As you know, content creation is an ongoing process.

Grab your blog editorial calendar template here!

Enter your details in the form here to gain access to the template.

Remember; focus on the goals that you want to achieve with your content.

Each piece of content – whether that’s a guest post, blog post, video or social media post, each content piece must have a purpose.

As long as you direct your content that way, there is no reason why you shouldn’t begin to get a good response from your audience.

Give them what they want and your business will be richly rewarded!

And if you’re stumped on finding valuable content that you can share with your audience, consider our done-for-you wellness content. From emails, to articles, to booklets and more.

Share your message with these re-brandable health and wellness goodies that will help build your brand and business!

Build Your Business Using the Power of LinkedIn

The Power of LinkedIn to Improve Networks | A Huge Opportunity for Business Owners!

With over 500+ million users, LinkedIn.com is one of the fastest growing social networks for business professionals and it’s one of the best ways to connect with associates and prospective business partners. For B2B businesses, opportunities are plenty!

As a business owner, if you’re not yet networking on LinkedIn, you may be decreasing your chances of having rewarding business opportunities come your way.

By accessing the massive network potential that LinkedIn offers, this massive professional community can lead to an unexpected windfall when it comes to connecting with business owners and companies who may want to enlist in your services or invest in your products. As we all know, business people are consumers too. So, by joining the LinkedIn network, it can really catapult your business to a whole new level.

Here are some LinkedIn strategies that you can use to create greater opportunities for your business:

Join LinkedIn Groups – If you join groups related to your line of business while also contributing your insightful experience with valuable quality content on a consistent basic, this can lead to having a more targeted audience who can easily find your profile and website.

There are so many groups to choose from. This includes your university or school alum group, to industry associations, former and current employees as well as trade organizations related to your area of expertise. The range of groups is extensive.

By connecting with these groups and by ensuring that you include your website address throughout all of your online communications, this increases the chances that people will find you. And the best way to take this even further is if you can lead these business prospects to a website that is full of valuable content that they can use to help them in their business or can use for their clients. This will encourage them to want to connect with you on a business level. However, be sure you have a way of collecting their information once they arrive on your website.

By placing a lead generation form or opt-in form on your site, this will give these visitors an opportunity to sign up for your list after reading your highly informative content.

Now if you can go one step further and provide a valuable content upgrade – or bonus content that coincides with the article that your visitor has just read on your website, that’s even better!

By providing this extra piece of content which is extra informative - that they can readily use, it provides them with even more value by guiding them even further along their journey. And that’s the best way to build your list! By doing this, you’re able to increase your network of extremely targeted contacts who would otherwise not know who you are. But with this extra bit of effort, they will most likely have an interest in working with you at some point in the future!

Write Articles – If you can create content targeted towards your audience that shows your expertise while also helping them solve an issue they’re currently experiencing, that’s one of the best ways to draw people in – especially those people who are considering doing business with you. Not only will this expand your connection of prospective business partners, but it can open the door to more opportunities and ultimately greater ROI come year-end!

A bit of time spent writing an informative and valuable content piece is one of the best ways to draw people to you without you having to physically go after them.

On top of writing your compelling and informative article, if you can ensure that you are using the keywords that your audience also uses to find information on the topic that you’re writing about, you can increase your chances even further of having targeted prospects easily find you. It’s one of the best strategies which are highly underutilized on the LinkedIn platform.

Host Webinars & Events on LinkedIn! By hosting events, you have total control of your event. It also allows you to easily leverage the power of automated technology on a local and global scale so that you can reach more people! It’s one of the best platforms for this kind of networking. After all, the audience on the LinkedIn network mean business!

Start your own LinkedIn group! This will give you a captive audience of raving fans off the gate simply because they chose your particular group because they have a keen interest in what you do!

Recommend Others - Remember, it’s not about you. People don’t actually want to hear about what your specific duties were with your previous employer or what tasks you are good at – whether you’re a business owner or not. People want to know that you can be of value to them and can offer them some kind of benefit. Did you increase profits for the company? Did you lead the team to being the top in your industry? Think in those terms as people respond to results. So, instead, share how your expertise can be useful for them.

A great way to get recommendations without having to ask for them is to give recommendations to others you already know and have worked with in your network. They’ll be honored that you offered such a kind gesture and it’s likely that they’ll reciprocate the favour without you having to request it! Of course, requesting a recommendation is fine too, but by offering a recommendation for someone else, this simply makes the process easier. Recommendation work well to prove your professional expertise!

Do note that all recommendations do show up on your profile. So, this not only naturally allows others to see these recommendations, but it very organically opens up the door to showcasing who you are and that you’re a trustworthy individual to work with.

By seeing your recommendation on someone else’s profile, this makes others in the network more curious to then visit your profile and/or website to learn more about you. This is a great way to broaden your visibility and open the door to potential opportunities!

Colleague Introductions - By introducing colleagues in your network, this can be beneficial for your business. Just be sure that when you're contacted for an introduction that you are in full agreement with what it is that individual wants before you decide to introduce them.

Also be very clear on your intentions when also requesting an introduction to ensure that both parties are in agreement. This will allow these connections to more rewarding while eliminating any unnecessary confusion in the future.

Now, last but not least, complete your profile. This is the first greeting your prospective audience has of you. So, be sure that you have filled out your entire profile as thoroughly as possible. Then be sure to keep your profile updated.

As you can see, LinkedIn offers a ton of ways that you can use this platform to build your list and ultimately, build your business. With almost 500 million users, LinkedIn offers a unique way to quickly build your brand and your business.

Sign up below and grab your LinkedIn Checklist!

LinkedIn Checklist

Lead Nurturing Emails for Health & Wellness Practitioners

Use Lead Nurturing Emails to Grow Your Business

Offering value to your website readers not only keeps them happy, but it allows you to enjoy the reward of having consistent visitors i.e., traffic to your website. If your readers enjoy the topics you write about, they will especially love any extra bonuses (aka content upgrades) that you decide to include with each of your content pieces.

Ah, the lovely content upgrade!

For those needing clarity on what this is exactly …

A content upgrade as mentioned above; is any bonus content that your readers gain access to in exchange for their email address.

There are all types of content upgrade offers. It could be free access to a video tutorial, PDF checklist, or a step-by-step guide (just to name a few). But, unlike traditional lead magnets offered as generic site bonuses, the content upgrade offers very specific content related to the particular article or blog post topic that people are already reading or listening to on your site.

 But what’s great about these content upgrade offers is that your readers keep coming back for more! And we all know that more targeted traffic, leads to more sales of your offerings!

Improve Sales | Nurture Your List!

When you provide Content Upgrades to your readers, you have a greater chance that your reader may decide to do business with you at some point in the near future. Your information is helping them remove whatever problem or frustration they may be experiencing and you’re becoming a credible source in helping them to solve their problem. Now that’s someone they can trust!

Now, if you’re a site owner who is collecting the contact information of your readers by offering an incentive of a content upgrade, great job! You now have a way to get in touch with them anytime – whether that’s via email or with a face-to-face meeting. They have willingly given you their personal details and that’s their way of saying, “please, get in touch!”

The good news is that with your content upgrade offer (that they’ve decided to opt into), you’ve obviously provided them with enough value to keep them interested, intrigued and willing to give you their personal email address to send them more information.

But is it enough that they’ve opted into your list and become a subscriber?

Nope! Not really.

As a business owner, it’s up to you to stay in touch with these leads.

Now, as a health professional, you most likely have workshops, meetings, one-on-one consultations, conferences and presentations scheduled. You’re at local events and sometimes even online events like webinars or tele-seminars where you’re sharing your knowledge via the internet with people from all across the country and the world.

Perhaps you’re a fitness coach who meets one-on-one with clients for personalized fitness sessions. Regardless of which particular “meet-up” you use, it’s important to nurture your list and continue to follow-up with these individuals who willingly gave you their contact information. The best way to stay in touch with them is with lead nurturing emails to get them closer to the sale.

Whether the sale is to enroll in your session, service or purchase your product, the sale plays a huge role in your bottom line. If you can improve your business ROI, this equates to you having the ability to help more people while having greater success for you and your business.

Want help nurturing your list?

Grab this free Lead Nurturing Checklist here. Simply enter your details in the form here:

It includes winning email subject lines you can use along with the most important things you need include in your emails in order to successfully nurture your list and bring you closer to the sale!

Speaker One Sheet Flyer for Health & Wellness Experts

As a health and wellness professional, you often speak at different local events, organizations, conferences and industry meetings as a way to mingle with not only industry professionals, but more importantly, the people who are your target audience.

 At any of these gatherings, it’s important to have marketing materials to hand out as a way to let your attendees learn more about you and your business. But more importantly, it’s a way to stand out and allow these to become a marketing vehicle to allow your peers and prospects to get in touch with you after the event.

 One of the best sources of marketing to use at these events is a speaker one sheet. These one page sales sheets allow you to share your accomplishments and your contact details to those attending the event.

 Advantages of a Speaker One Sheet

As a health and wellness professional, you have a lot of knowledge. A one page speaker flyer can offer further opportunities for you. It can make all the difference in whether you are signed on to that next conference or city event. This type of marketing piece is an excellent way to grow your business and it can give you a professional edge over other speakers attending. It shows everyone that you mean business!

 Speaker one sheets also known commonly as speaker flyers are also effective marketing materials to use if you offer consulting services, offer meal planning programs, workshops or other products or services – even if you have authored a book.  

Sharing your professional accomplishments is one of the best ways to gain credibility, while also allowing further opportunities to come your way.

Your Speaker One Sheet Should Address The Following Questions:

 1.      What main topic do you address in your business? eg., Diabetes Expert, Vegan Meal Planner

2.      Who is the audience that you serve?

3.      What organizations or groups do you often work with or have worked with previously?

 Prospects often ask these questions as they want to learn more about you and your business. A professionally-crafted Speaker Flyer should be able to address these questions.

Your flyer needs to also show your audience more information about the work that you do. This helps to not only promote your brand, but it also helps to assist you in further communicating your message.

Designing and formatting a speaker one sheet takes time. There are many elements that make up a flyer that can effectively market your health and wellness business in a way that properly conveys your message to your market and peers in your industry. Only a professional who is well versed in working with speakers and understands the design elements of a speaker one sheet has the expertise to do so.

Considering creating a speaker one sheet flyer for your next event?

Here are five important elements you must include in your speaker flyer:

 1.      A professional photo

2.      Your title and if applicable your tag line

3.      A description of your business

4.      State the groups and people you often work with

5.      A list of the benefits for those hiring you (state each benefit to each group).

 Be sure to use quality photos and your brand colors for best results! A professional design that includes all of your business design elements (i.e., logo, fonts etc.), is one of the best ways to build your business and brand, while also playing a major role in your bottom line.

 For the full checklist of essential elements that must be included for a successful speaker flyer to give you more future event bookings, sign up below….

Enter your name and email in the form here to grab your copy of the Checklist for Creating a Speaker One Sheet Flyer for your Health and Wellness business!

Grab your checklist now!

How to Capture More Leads with a Content Upgrade

Statistics on Adding a Content Upgrade to Your Blog

Health and wellness bloggers can attest to how valuable a tool a content upgrade is in gaining subscribers and loyal readers! Content upgrades have been extremely useful in helping to build very tight-knit communities and tribes, not to mention increasing leads and sales.

What is a content upgrade exactly?

A content upgrade is any additional bonus content that your readers get access to in exchange for their personal email address. Basically, there is a form placed on your site for your reader to enter their name and email in order to access this “bonus” information that often times goes deeper in giving your reader additional help or resources specific to the information that they’ve just read on your website.

Some examples of content upgrades could be a free checklist, workbook, cheat sheet, report or guide – just to name a few. These are often PDF documents. However, video tutorials or other how-to video guides have also become popular content upgrades as well. Basically, you’re providing more value to entice your reader to give you their contact information in exchange for the upgrade.

Going Deeper & Providing More Value

Over the last few years, many health and wellness companies who have built their businesses offline with brochure-style websites have now decided to add blogging to their online presence. Couple blogging with content upgrades and now there is a huge potential for growth!

Bloggers and companies who blog and who have offered a content upgrade to their online blogging efforts are getting up to 30% of their readers to opt-in to their list! With numbers that big, it’s no wonder why businesses have taken the leap and invested the time and energy into creating this highly valuable addition to their blogging agenda. Now if you extend upon the free content upgrade offers with a paid offer, this could mean a massive amount of sales for your business!

Informative and well-written content upgrades attract more readers! Now when your blog readers love the information you share, this can result in an impressive ROI for your business overall!

Not yet convinced that content upgrades can lead to profitable results for your business? Take a look at this case study:

According to Neil Patel, co-founder of Kissmetrics and Crazy Egg, and founder of Quickspout.com, he has mentioned that he has had very successful results with one of his content upgrades!

Patel’s content upgrade: “The Step-by-Step Guide to Improving Your Google Rankings Without Getting Penalized”, was a very detailed step-by-step guide that he offered his readers from one of his blog posts on the topic of improving one’s google rankings. As his content upgrade, he offered this readers a detailed worksheet in order for the reader to progress in their business and take action with the information he shared. It’s as though he was taking the reader by the hand and guiding them along – personally in helping them achieve a better ranking! This Content Upgrade alone resulted in thousands of subscribers – much more than he would have received without the upgrade.

Not yet convinced you too should incorporate a content upgrade on your website?

Check out Brian’s success with a content upgrade:

Brian Dean of Backlinko.com added content upgrades to 15 of his blog posts and increased his subscriber-base and his overall site conversions 185%! You can see him detail his process on his blog here. He breaks down his process really well, so I highly recommend you take a look at his post!

Then there’s Brian Harris of VideoFruit.com who improved his subscribers by 20-30% more since adding content upgrades to his site!

You can find a ton more examples of very successful content upgrades here on the Lead Pages blog.

The usual click to subscribe to my newsletter or e-book is no longer cutting it. Readers have seen that strategy being used time and time again and they’re now blind to it.

Blog creators need to entice their readers with something simply irresistible and that something is the Content Upgrade!

Now, as a health and wellness expert, here is an example of how a content upgrade could be incorporated into this type of business …

Let’s just say I have a blog post written about How to Lose Belly Fat. In my post, I offer useful information for my reader about the foods and exercises they can do to alleviate belly fat. As you can see, this blog post will be very useful for the reader.

Now, if I go one step further, I can qualify my reader by offering them a Content Upgrade! I could offer something that would help them accomplish their goal or solve their problem by providing them with something that is even more valuable than the blog post that they just read.

A great offer could be a daily checklist of exercises accompanied by a daily food plan to give them a useful guide and providing them with more clarity so that they can get started right away in achieving the stomach they’ve always dreamed of. This clear plan (the content upgrade), could be a PDF download or video tutorial or better yet, both!

This upgrade is clearly something that would move this reader closer to their goal – meaning they’d more likely want to download the accompanying content upgrade because it will help them achieve their desired goal of a flatter stomach.

This incentivized offer allows me to capture their contact information – that being their email address. But better yet, by doing so, it helps me to better understand my readers because now I can email them and get in touch with them with surveys, questions and offers so that I can see how well they respond to them.

By being able to communicate with my audience any day of the week, I now have better control of my blog and my business.

With this new information gathered from my readers, I can now better qualify them for related offers I plan to offer them in the future. This also helps me to see the popularity of my content so that I can better meet their needs. After all, understanding your readers is an essential part of blogging and running a successful business.

The more you offer your readers what they want, the more they will share your message with the world -- meaning less work on your part, while also helping to grow your business.

Overall, it’s a win-win for everyone!

Want a list of potential Content Upgrades that you can offer your audience?

Grab the Ultimate List of Content Upgrades for Health & Wellness Professionals by entering your details in the form below!