wellness content writer

Health and Wellness Content Writer

freelancer-seo-health-writers.jpg

If you're in need of a health and wellness content writer, it's important to hire a writer that is knowledgeable or has strong research skills and can write about the topic.

A writer who is well versed in not only writing content on that particular topic but also has thorough researching abilities combined with search engine optimization (SEO) expertise, that’s a winning combination.

Now an extra bonus is a wellness writer that has a good understanding of online business practices and principles, tools, and applications to level-up their writing skills beyond what the competition is offering their audience..

A wellness writer who understands content marketing, search engine optimization, buyer journeys along with having some social media experience is even more important, not to mention useful for wellness professionals. Although these writers are hard to come by, those who have been in the online business world for some time understand the nuances of taking a business online and getting results!

Benefits of Hiring A Writer for Your Website

Providing wellness content for your audience that answers readers' questions and provides an abundance of value to them, can not only allow you to gain a loyal follower, but it can also help to improve the lives of others while aiding in growing your business.

weekly-planner-printable.jpg

Crafting the right words and understanding the psychological needs of your audience and their health and wellness journey can make content writing much more efficient and more impactful to those engaging in your content.

You'll not only gain greater results from your content marketing efforts, but you'll also be assured that your content writer has the right expertise that is going to be an investment that produces positive results that will be well worth it.

Outdo Your Competition with an SEO Content Writer

The wellness industry is vast and competitive. However, some health coaches may find this intimidating, not knowing where to start on their content marketing journey. However, for an expert health and wellness writer and one who especially doubles as a business coach for health coaches, this is an opportunity well worth diving into.

seo-content-writing-health-coaches.jpg

When there are competitors in your market, that means there is money to be made. You just need to know how to navigate the market in a way that draws in your ideal clients and customers in a meaningful way. Not only that but having a writer who also has email marketing expertise with strong research skills can truly benefit your business in more ways than one.

It's not a problem at all for a trained SEO writer. In fact, it's a huge opportunity that has endless opportunities. It's just a matter of navigating the market in a way that's specific to the expertise of the health coach that the writer is working with.

For example, a health coach who helps women lose weight after pregnancy with meal plans and recipes can offer healthy eating habits and fitness tips to make losing weight a much less stressful endeavor. They can make weight loss and leading a healthy life an easier one. This needs focused content is what the most popular wellness brands do when it comes to writing compelling quality content that creates results for their readers and for their business.

A Freelance SEO Health Writer Can Help

If you have a service you provide along with products available for sale, you can have content created around the benefits of those products and services.

wellness-content-writer-blog-posts.jpg

Now, if you can highlight the value of your products and services to your audience that’s even better! You can do this with blog posts, but then take it a step further and create email content, social media posts, videos, webinars, and presentations.

Now if you can take all of this and meticulously create and send it through a marketing funnel, then you have a winning formula with a much better chance at obtaining better results from your audience than if you didn't create a funnel system like this. If this sounds like a lot of work, it is! But whether you choose to do it yourself or hire a health and fitness freelance writer to do it for you, investing in content is one of the best investments you’ll ever make - if it’s done right.

As you know the wellness industry is growing strong and you can take advantage of the billions of dollars being made by simply strategically following your customers' journey with a well-planned marketing funnel.

Doing this will help improve your website traffic numbers, overall revenues, and the number of people who support your business.

Here are some tips for your content creation:

1. Use a standard style guide to write your blog post articles and social media posts. Make different pieces of content follow the same guides. This creates consistency and can train your reader in the style you provide while making your content easier to navigate on the page. Using titles, sub-headings, numbered lists, images, and data points can take your content from basic to better!

2. Choose wellness topics that your audience is searching for information on. Also share blog topics and other wellness social media post ideas. When you meet the needs of your audience, you also meet your business needs and ultimately earn more when you focus on your customer experience.

3. Add e-learning avenues like e-courses, digital downloads, webinars, and complete programs to the mix to better engage with your audience while expanding your reach. When you follow the digital trends and do so on the websites and social media platforms where your audience hangs out, it's a true formula for success!

4. Partner with other businesses and health experts to broaden your audience even further. Complimentary business partners can help you leverage your efforts even further. But best of all this method will mean you can more efficiently use your time better and gain more results.

5. Hire a writer who has shown you writing samples of their work to ensure that they can speak in your voice, while more importantly creating quality content that your readers can enjoy.

Your passion for health and wellness needs to shine bright. And by having the right content along with the right guidance, you can propel your business to greater heights and reap the rewards from those efforts.

If you need quality SEO health and wellness content for your health coaching business, get in touch. And if you want to learn more about creating compelling content check out this informative article here on creating the most compelling blog topics for your website visitors!


Done for You Health Coaching Content

Done for You Health Coaching Content for Health & Wellness Business Bloggers

Done-for-You-Health-Coaching-Content.png

As a health coach, it takes a lot of time and effort to run your health coaching business. You have to market your business, create content -- whether that means creating consistent weekly blog posts, social media posts, email communications, whitepapers, and reports or press release articles to promote your products and services. Regardless of whether you are a new health coach or one with years of experience, marketing your business can take up a lot of your time.

That's why creating quality content is essential for your business.

You know that there is plenty of content that needs to be written to suit each platform. Then, of course, there are your social site updates that vie for your time, not to mention also having to complete your other common everyday tasks.

Imagine this … You never had to do the work yourself!

What if you had done-for-you health coaching content that you could use to grow your business!

That would save you a ton of time, not to mention you would now have the ability to spread the word about your business much faster! And if you're smart enough to an online coaching business presence, you know that content creating can be very time consuming.

Content creation in all forms, whether social media content - like deciding on the right wording of a Twitter tweet to coincide with your latest blog post or posting the right message and visual on an Instagram post.

As you already know, all of these tasks can be quite time consuming to do. There are so many different elements and intricacies involved in each one. And then on top of that, there is the serious task of running your business.

As you know, your website alone can be a monumental driving force in how many new clients you attract as well as how many new product sales come in. That is why promoting your website on all of the social platforms and related industry websites is tremendously important to the growth of your business. After all, content matters and there’s a lot of it when it comes to running a business.

Let’s look at the common online tasks that the most successful businesses engage in:

  • Writing engaging and informative blog posts on a consistent basis to drive new business. For example recipes and shopping for more healthy options when it comes to food selection and ingredients.

  • Writing search engine optimized (SEO) article content (having a health blog with informative, well-written posts to assist your audience with their questions).

  • Content distribution to expand business reach

  • Research and data collection for use in articles, blog posts and guest blogs

  • Promotion of your business via social websites (YouTube, Instagram, Twitter, Pinterest)

  • Creation of visual media for each content piece (i.e., articles, videos, images etc.)

  • Re-purposing each content piece on various platforms to provide even more exposure

  • Email list communications and messaging for lead nurturing of prospects and customers

  • Promotional marketing materials for use at conferences, workshops and online lead generation i.e., content upgrades and audience offers

Now just the mention of the above task list could make your head spin. But for any business owner, it’s obvious that the above tasks are necessary and a reality to running a successful venture.

You want to be sure that you are reaching your potential clients and ideal clients on the platforms that they frequent. After all, each individual has unique needs, and you can help to address those needs through your online marketing efforts. 

That's where fresh, reliable and consistent content comes into play!

You need content to drive business. But not just any content! You need quality content that your audience is going to respond to. It’s content that answers their burning questions or informs them of how to better solve their problem. So, by creating valuable content and distributing it on the various online platforms, you’re also able to appear as a credible source, while becoming more visible in your market!

Is this much content easy to come by? It sure is if you know where to look!

One of the best ways to get this amount of content out regularly is to have your content created for you.

That is why; done-for-you health content has become a popular choice for many health and wellness businesses. Health coaches and other wellness businesses swear by it because it works.

By having the ability to simply download and personalize the content that’s already created, you’re able to quickly drive more traffic and can help to drive more sales to your business!

Everyone wants more business and if you have the help available to share your message more easily and at a much faster rate, that’s one of the best ways to grow your business!

But how do you take full advantage of this licensed content so that it can be beneficial to your business?

Well, you can use these steps to make this newly purchased health content your own:

  1. Personalize the content based on your business objectives. Do you have a product based on the topic of the content you’ve purchased? Why not add a call-to-action at the end of the content for your reader to further engage with your product by linking to it. Not only does this drive more potential sales, but it also shows that you have expert knowledge that can help your reader further fulfill their needs.

  2. Make the content more in your voice by changing the title and wording. If you like humor and your audience knows you for that, why not sprinkle a bit of that humor into the article you’ve just purchased. Not only will it make your readers better relate to your message, but it will also make your message more memorable, not to mention more personable for your audience. This type of content allows your readers to feel as though they know you well and this type of content builds trust.

  3. Be sure that the writer you’re purchasing content from has a track record in providing quality workmanship. Look at their testimonials page. Be sure that those who they have written for have positive things to say about their work. Also, be sure you know what to look for in a good writer. See the article Health Writer Hiring Tips to Avoid here.

  4. Check the responsiveness of your content provider. Do they respond back to you when you have a question? A responsive content provider shows they are serious about their business. Of course we know that things can come up in life, but business owners know that they need to be available to their customers to provide information when requested. Your content provider should be able to reassure you that they value your business and will respond when you are in need of a moment of their time.

  5. Support is key. Your content provider should be able to guide you along in how to give your clients more value by showing you how to use the content that you’ve just purchased from them. They should be able to make suggestions and provide more guidance in how you can use the content to gain the most benefit from your purchase in order to help you grow your business. They can do this through email support, forums or even through the comments section of their blog. It is important that your content provider is responsive and helpful to you – the buyer. This can add tremendous value while ensuring that you gain the most from your purchase, ultimately helping you to expand your business and brand.

  6. Change the format of the content to expand its reach i.e., re-purpose your content. For example, if you have an article, why not change it into an audio file in your own voice. Your new audio could be used for a podcast or YouTube video. This helps to inform and personalize your message, while allowing your audience to feel more comfortable with you, and ultimately feel more willing to accept your future offerings.

  7. Turn stats and quotes into social media graphics, info graphics or videos.

  8. If you have a lengthy article, why not change it into a series or lessons. This helps to split up the content to make it more digestible for your readers. However, by splitting up the content and distributing it out over several days in an email series can help to better engage your audience by creating anticipation, while making it easier for your audience to grasp the content. This may be a better option for some individuals since most people nowadays are strapped for time and may not want to read a lengthy post.

  9. Make a presentation of the information in a recently purchased content piece and share it on a site like Slideshare.net. This allows your content to gain much more exposure than if you had just posted the article solely on your blog.

  10. Take valuable snippets within your purchased content piece and use those as Instagram posts, Twitter Tweets or Pinterest pins and then link those visual messages to the full blog post. By placing snippets of your content on as many social networks as possible and leading them back to your website, you’re making the search engines happy by creating backlinks from authoritative sites, while also making sure that your prospective clients and customers know you exist. It’s a great way to build your business and your brand!

  11. Offer your audience a thorough step by step process to use this original content to make it unique to you and your business. 

  12. Professionally designed content with your brand logo and contact information keeps you top-of-mind, so be sure that the health articles you share online along with your social media posts are clearly branded to your business.

  13. If you have a membership program or other online program, you can add this content to your program to further guide your audience towards their desired goals.

However, the key is to ensure that you tweak the content and make it your own.

So, where can you purchase quality done for you health content for your blog?

>> Check out our featured done for you health content pack here! <<

Your audience wants to live a healthy lifestyle because they value holistic health practices and you can show them how through your content.

High-quality content is the perfect solution for your health coaching business. It's a real time saver with its easy copy and paste format that makes it easier for your to share your message with the world!