As a health and wellness coach, it's important to carefully structure your marketing based on the time of year, events, and holidays. Having a holiday sales schedule like this one can help!
The holiday season is a highly lucrative opportunity for you because it boosts revenue and can give you added exposure if you present yourself in the right places. With this in mind, you need to start creating marketing posts suitable for the holidays one week ahead of your promotions.
There are sales opportunities that you must take advantage of during the holiday season, especially during the Q4 season.
How do you produce your marketing for Q4 holiday season sales opportunities?
Although solid sales occur in October and especially during Halloween, the holiday season is usually from Thanksgiving day (in Canada and U.S.) until January 2nd every year. Over this period, people make a lot of purchases. This is an excellent time for you to take advantage of the holiday season sales opportunities that are available.
Promotional Methods for the Holidays
You can use various methods to approach your target customers during this time, such as offering deals on your products or services.
Implementing an effective marketing strategy will allow you to increase sales leads and boost customer loyalty throughout the holiday season. It's also wise for you to target existing customers and potential ones by encouraging customers who have never purchased from you before to give you a try during the holidays. Free trials and offers, and discounts can work well in this case.
Other strategies include email blasts, social media posts, distributing flyers at high traffic areas where you know your audience frequents (both online and offline), and even meeting with complementary businesses can work well.
When creating flyers, make sure they are made with quality in mind so that you can look credible and attract the attention of "the right" potential customers.
Another way to get your message out is by distributing coupons or contest entries that customers can use to receive a discount on future purchases.
Where possible, market your goods and services at local events such as shopping centers, bazaars, festivals, classes, and related markets.
After the Holidays
Once the holiday season has passed, the sales are over for this year. However, that doesn't mean you can't start planning for next year now. It would be best if you were thinking about making your business more visible for the upcoming holidays, so start preparing by purchasing some items at reduced prices during the sales at the end of this holiday season. These items will help the growth of your business (especially getting them at discounted prices). This can help save you money and work enormously well in adding to your business growth.
Why Marketing During the Holidays Has Many Advantages
Marketing during holidays is also an excellent opportunity to increase awareness of your brand or service. It provides a sense of urgency with special offers or limited-time pricing, prompting customers to buy before it's too late. Educating your market about your products and services allows your target audience to become acquainted with you, increasing the trust factor when you pitch them on your offerings.
Holiday marketing works best when there's a sense of urgency regarding promotions. If people don't have to act immediately, they're much less likely to do so.
Start looking early for gifts you'd like to buy for past and existing clients and customers, or plan and create your gifts rather than buying them.
It is possible to save up to 30% purchasing items such as wrapping paper, greeting cards, bows, and, most importantly, holiday decorations during this time of year.
Marketing efforts should also be aimed at keeping the attention of customers post-holiday season.
Keeping Your Brand in the For-front of Your Prospective Customers
You can keep your brand in front of your valued customers by offering coupons and discounts through social media sites such as Instagram, Pinterest, Facebook, Twitter, and YouTube after the busyness of holidays passes.
Using various digital marketing tools and carefully crafted social media posts can help you stand out from your competitors, promoted alongside yours on many different websites frequented by consumers, including search engines.
Timing Your Posts During the Holidays
Timing is everything when it comes to how and when you advertise during the holiday season. Digital marketing campaigns used around this time of year should focus first and foremost on the needs of your customers and the strength of your brand.
But not only this ...
Your differentiation from your competitors and the available incentives will interest your prospects in buying your products or services.
The holiday shopping season isn't just about making the sale by sending holiday cards, decorating cookies, and wrapping presents. It's about going above and beyond by educating your market so that they make healthy lifestyle decisions. Adding value to their lives can naturally produce a loyal following who will be more receptive to your future offerings.
Social media is one of the most powerful tools that businesses can use to promote their brand online. That's why DIY and Done-for-You Social Media Packs like these that help to automate the process of creating social posts can work wonders for any business!
After all, companies who want to take advantage of this option should post at least once per day to gain more exposure from their audience.
Unfortunately, not every company can afford social media marketing on all of its platforms. That's why done-for-you social media packs have become a popular choice for many wellness businesses!
How to Avoid the Holiday Rush & Schedule Your Marketing Plan
To avoid the holiday rush and the competition that goes along with it, you must start preparing as soon as possible. Once Halloween is over, you need to start posting content that will be suitable for the holiday season sales period.
It's also vital that you contact bloggers and other complementary businesses who work on topics related to yours.
Partnering with others, especially if they have many followers, can help you get seen by people who might be interested in buying some of your products.
You should start your campaign by finding which bloggers write about your specific niche since this will help you meet the right audience and get seen by people who might be interested in buying some of your products! And without these partners, you may be limited to who sees your offerings. So it's a good idea to add collaborative partnerships to your marketing strategy.
Affiliate Programs!
Another step you should consider is to check if the product has an affiliate program. Affiliate programs offer discounts, coupons, or other incentives (like gifts) when people buy something using your link.
Affiliate programs can work quite well during the holiday season because these affiliate owners look for and hire bloggers and related businesses, just like you! They do this because you both have an audience that would respond well to their offerings. Also, the topics their company discusses and their products and services coincide with what you're selling!
Consider these tips to help you take advantage of the holiday season sales opportunities available to you. They can work well for you, as long as you take action!